Power, speed and performance – those are the three major traits of a muscle car. When first produced, muscle cars were just pretty darn amazing because they combined the efficiency of a lightweight, mid-sized body with the performance of a high- power V8 engine and special design features that further increased the cars? acceleration capabilities. Because muscle cars topped all other vehicles in terms of power, speed and performance, they were ideal for racing.

Muscle cars were produced from the mid-1960s into the early 1970s, but the production of such beasts fell drastically due to a number of factors. First was the controversy over whether it was wise and responsible to make such powerful vehicles available to the general public, primarily due to road racing. Because muscle cars were often used irresponsibly, liability relating to them was pretty high which forced insurance companies to increase rates for insuring muscle cars. Emission control requirements intended to curb pollution also played into the picture making it near impossible for automakers to produce muscle cars that met the standards they had to adhere to.

Needless to say, the muscle car industry changed quickly due to these influences. Demand decreased because many ?would-be? buyers of muscle cars couldn?t fathom paying the enormous insurance rates for a high-power vehicle and automakers had to meet the challenges presented by pollution control standards.

Since muscle cars were produced for a limited number of years, they are valuable items for collectors and are still highly desirable to those who enjoy racing or desire a quick, powerful, mid-sized car. Since the decline in the production of muscle cars, some automakers have attempted to bring the muscle car era back to life by producing powerful vehicles that resemble the legendary muscle cars, but in my opinion, they don?t hold a candle to classic muscle cars like the GTO, the Road Runner or the Chevelle SS.

It will be interesting to see how the history of muscle cars plays out. Will present day automakers renew production of true muscle cars that are fast and powerful? Will there be enough demand to make muscle car production worth it to them? Or, will muscle cars continue to be limited to those classic models that were produced in the 60s and 70s?

Classic muscle cars are pretty amazing pieces of machinery. One that is restored and in cherry condition is really worth a lot of money. As time goes on, there are fewer muscle cars available which makes them even more valuable to classic car collectors and muscle car enthusiasts.

Educate Your Customers Into The Sale
Andre Plessis
1132 Educating your customers should be the focus of all your marketing efforts. Failing to tell your customers why they should be buying form you is pure mistake. The more you explain the them how your product or service work, the more value they will perceive and the more they will appreciate what you can do for them. This is especially true if you are doing something different than your competition.
Just tell them how you manufacture the products, the material you use, the process, to get to the product, if you travel, if you have to study, how many people you employ, performance, technical investment etc.. People cannot appreciate the investment, education, or all you have gone through until you share this information with them.

Marketing is educating and creating a desire for a product or service.

If you decide to sell something at a ridiculous low price you need to give them a reason why. You just can't cut the price.

How would you respond if I was telling you have a Rolls Royce and only 50 models were created. I was made 5 years ago and worth $1 million dollar. Since the price went down and the car is worth $400,000. On top of that the car was custom design with additional options worth $40,000. There is only 10 of those cars in the U.S one of them is owned by Bill Gates. The car has only 53,000 miles, new paint, new rims, new sound system. I only want $150,000 for it and the last one was sold an an auction for $250,000. Wouldn't you be interested?

Of course you would be. This is to demonstrate how much more desirable it is when you make the effort to educate your prospects. Now they can appreciate the value of your offer and understand why it is so inexpensive.

If you do not tell them what your product or service can do for them they won't guess. If you do not explain why your offer is so inexpensive they won't appreciate the value of it. If you want to succeed you have to communicate the value of your product.

If your price and offer present an incredible value then explain why you are making such an offer. Is it for first time buyers, is it because you purchased 1000 of them and you got a great deal from the manufacturer, is it because you need to get rid of them and you want to pass on the savings?

Tell them why they should buy from you instead of the competition. Tell them all the reasons and the more believable, and credible you are the more appealing your offer will be and the more sales you will make. Ever wondered why something was so incredibly low priced? Didn't you wish you had known why? Wouldn't you have been more attracted to that offer if you had known the reasons why it was so inexpensive? Same thing if you have a product that is more expensive than your competition, describe to them why you are selling it for more money.

If you are selling something with a big discount why not tell them the reason. May be it's slow season and you'd rather offer a room at 75% discount, you will attract more people and you will make your money on the food and drinks while they will still enjoy a 75% on a room. It's better for you because you will still make money and they will offer huge discount. Everybody is happy.

If you offer 2 items for the price of 1 tell them why. Did you receive a huge discount from the manufacturer or are you trying to move your inventory? May be you want to give them a great deal because they'll come back and then you will make your normal profit? Wouldn't you feel better if each time an advertiser wanted to do business with you, gave you the reason why? I would say so!

The more honest and explicit you are gives customers more compelling reasons to favor your business.



Andre Plessis

Andre Plessis
Author & Marketing Expert
http://smartbizconnection.com
We Can Teach You How To Triple or Quadruple Your business. The Rest is Up To You!

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